Do you feel anxious in the yellow room? Does blue make you feel calm and relaxed? For a long time, artists and interior designers have believed that color can greatly affect mood, feeling and mood. The artist Pablo Picasso once said: “Colors, like the five senses, change with changes in emotions.”
Color is a powerful communication tool that can be used to signal action, affect emotions, and even affect physiological reactions. Certain colors are related to increased blood pressure, increased metabolism and eye fatigue. So how exactly does color work? How do people think color affects mood and behavior?
What is color psychology?
In 1666, British scientist Sir Isaac Newton discovered that when pure white light passes through a prism, it breaks down into all visible colors. Newton also discovered that each color consists of a single wavelength and cannot be further separated into other colors.
Further experiments have shown that light can be combined to form other colors. For example, mixing red light with yellow light produces orange. Certain colors, such as green and magenta, cancel each other out when mixed and produce white light.
If you have ever painted, you may have noticed how to mix certain colors to create other colors.
Researchers Andrew Elliot and Markus Maier pointed out: “Given the popularity of color, people expect color psychology to become a well-developed field.” “Surprisingly. Yes, so far, there are few theoretical or empirical studies on the effect of color on mental function.And the work that has been done is mainly due to practical considerations, not scientific rigor. ”
Although there is a general lack of research in this area, the concept of color psychology has become a hot topic in marketing, art, design, and other fields. Most of the evidence in this emerging field is anecdotal at best, but researchers and experts have made some important discoveries and observations about color psychology and its effects on emotions, feelings, and behavior.
Your perception of color is usually very personal and rooted in your own experience or culture.
For example, although many Western countries use white to represent purity and innocence, it is regarded as a symbol of mourning in many Eastern countries.
The psychological effects of color
Why is color so powerful in our lives? How does it affect our body and mind? Although the perception of color is somewhat subjective, there are some color effects that have universal meaning.
The colors in the red area of the color spectrum are called warm colors and include red, orange, and yellow. These warm colors evoke emotions ranging from warmth and comfort to anger and hostility.
The colors on the blue side of the spectrum are called cool colors and include blue, purple, and green. These colors are often described as calm, but they can also be reminiscent of feelings of sadness or indifference.
How do people react to different colors? Choose the colors below to learn more about the possible impact and find reactions from other readers:
Several ancient cultures, including the Egyptians and Chinese, used chromotherapy, or the use of colors to cure diseases. Chromotherapy is sometimes called light therapy or color therapy.
Chromatology is still used today as a holistic or alternative treatment.In this treatment:
- Red is used to stimulate the body and mind and promote blood circulation.
- Yellow is believed to stimulate nerves and purify the body.
- Orange is used to heal the lungs and increase energy levels.
- Blue is believed to relieve disease and treat pain.
- The indigo tint is believed to relieve skin problems.
Modern Research on Color Psychology
Most psychologists are skeptical of color therapy, and point out that the hypothetical effects of color are often severely exaggerated. Colors also have different meanings in different cultures.
Research shows that in many cases, the effect of color changing mood may only be temporary. The blue room may feel calm at first, but the effect will disappear in a short time.
However, existing research has found that color can affect people in many surprising ways:
- In one study, warm placebo pills were more effective than cold placebo pills.
- According to anecdotal evidence, blue street lights can reduce crime.
- Researchers say that red makes people react with a faster speed and strength, which may prove useful in sports activities.
- Black uniforms are more likely to be punished. In addition, based on a study of historical data on sports teams and their clothing, students are more likely to associate negative qualities with players wearing black uniforms.
Color affects performance
Research has also shown that certain colors can have an impact on performance. No one likes to see a graded test covered in red ink, but a study found that seeing red before the test actually affects test scores.
Although red is often described as threatening, irritating, or irritating, many previous studies on the effects of red are largely inconclusive. However, research has found that exposing students to red before the test has a negative impact on test scores.
In the first of the six experiments described in the study, 71 American college students were given a red, green, or black participant number before taking the five-minute test.
The results showed that students who saw red numbers before taking the test scored more than 20% lower than those who saw green and black numbers.
Color and consumer purchase
Color psychology shows that various shades can have a wide range of effects, from elevating our mood to causing anxiety. However, does the color of the product you buy speak to your personality? For example, is the color of the car you buy related to some potential personality traits or quirks?
The color preference of your purchase may indicate the type of image you may be trying to project. Color preference, from the clothes you wear to the car you drive, can sometimes explain how we want others to see us. Other factors such as age and gender can also affect the color choices we make.
- White: As many of our readers have suggested, white can feel fresh and clean. This color is often used to evoke youth and modernity.
- Black: Our readers often describe black as a “powerful” color, which may be the reason why black has become the most popular color for luxury cars. People often describe this color as sexy, powerful, mysterious, and even ominous.
- Silver: It is the third most popular vehicle color and is related to innovation and modernity. High-tech products are usually silver, so colors are usually associated with new, modern and cutting-edge things.
- Red: Dream of a red car? Red is an eye-catching and eye-catching color, so preferring this type of car may mean that you want to show an image of strength, action, and confidence.
- Blue: People often describe blue as a stable and safe color. Driving a blue car or SUV may indicate that you are reliable and trustworthy.
- Yellow: According to experts, driving a yellow vehicle may mean that you are generally a happy person and may be more willing to take risks than ordinary people.
- Gray: Experts suggest that people who drive gray cars do not want to stand out, but prefer more subtle things.
Of course, the color choices we make are often affected by factors such as price, material selection and other practical issues. Not only that, but color preferences will also change over time.
A person may prefer brighter, more eye-catching colors when they are young, but as they get older, they will find that they prefer traditional colors. Buyer’s personality can play an important role in color selection, but buyers are often severely affected by factors such as price and availability.
For example, buying a white car may not want people to think that you are young and modern, but to think more about the climate you live in; people living in hot climates usually prefer light-colored vehicles to dark-colored vehicles.
Still needs further study
Interest in the subject of color psychology is growing, but there are still many unanswered questions. How are color associations formed? How much influence do these associations have on real-world behavior?
Can colors be used to improve worker productivity or workplace safety? Which colors affect consumer behavior? Do certain personality types prefer certain colors? As researchers continue to explore these issues, we may soon learn more about the effects of color on human psychology.
Zena O’Connor, a faculty member in the Department of Architecture, Design and Planning at the University of Sydney, advises people to be wary of the many claims they see about color psychology.
“Many of these claims lack empirical support, exhibit fundamental flaws (such as oversimplification of causality and subjective verification), and may include facts presented as facts,” O’Connor explained. “In addition, this statement usually refers to outdated research, not to current research results.”
Very good sentence
Color can play an important role in conveying information, creating specific emotions, and even influencing the decisions people make. Color preferences also affect the items people choose to buy, the clothes they wear, and the way they decorate the environment.
People usually choose objects with colors that evoke certain emotions or feelings, such as car colors that look sporty, future, stylish, or trustworthy. Room colors can also be used to evoke specific emotions, such as painting the bedroom in soft green to create a peaceful atmosphere.
So what is the bottom line? Experts have found that although colors affect our feelings and behaviors, these effects are influenced by personal, cultural, and contextual factors. More scientific research is needed to better understand color psychology.